Services

National Field & Focus, Inc. specializes in qualitative research. Our strengths begin with our well-appointed focus group rooms. They continue with our highly trained and specialized staff. Quality recruiting is an absolute necessity for successful focus groups. Our staff is able to tackle the most difficult recruiting assignments in a timely and cost-effective manner.

Our location in the suburban Boston area allows us to recruit qualified participants from both the city and suburbs.

National Field & Focus offers a wide range of services.

A total of 3 spacious focus group suites make us the ideal choice whether your needs call for a living setup, standard focus group setup or even a store shelf setup ideal for one on one interviews. Our suburban location is just west of Boston better suited to draw from the high-tech companies and suburban consumers.

The Focus Facility includes the following amenities.

  • Test Room A – 32 x 17.9 – Ideal for Large focus groups, Mock Jury & Large Taste tests.
  • Test Room B – 19.6 x 15.6 – Ideal for traditional focus group 10-12 respondents & One on one’s
  • Test Room C – 15 x 24 – Ideal for Large / Small focus groups, smaller taste test sessions etc.
  • A knowledgeable IT Staff on site
  • At the conclusion of the Focus groups, clients walk away with MP3 Audio, MP4 Video & DVD
  • Video Streaming service through Focus Vision
  • In-house Video Streaming through Streamliner, a more cost efficient service.
  • WI-FI enabled – with no dead spots
  • Redundant Internet service
  • Dedicated Hostess service

STATE OF THE ART FOOD LAB & CLT CENTER

Our food lab and CLT space is practical, functional and scalable. It’s ample size (nearly 400 sq ft!) and our use of 6’ rolling stainless countertops allows us to configure it to best meet your product prep needs. Even more importantly, our food lab is packed with power! All outlets are on dedicated circuits providing peace of mind from blown circuits. We routinely work with our electrician to configure plug-specific requests to accommodate specialty machines. So whether you need a NEMA L-6-30 outlet, an L-14-30 or a run of the mill 120v outlet to charge your smartphone, we’ve got you covered!

Our adjacent testing room boasts 40 testing stations, each equipped with the computers.

The CLT suite includes the following:

  • 24 x 15 state of the art Food Lab
  • Seating for up to 40 panelists on laptops accessing a redundant high speed broadband connections.
  • 2 Commercial Refrigerators with over 92 cubic feet of storage
  • 3 Freezers
  • 4 220v Electric Ovens each with a 4-burner range
  • 2 Dishwashers
  • Commercial Ice Machine
  • Climate Controlled Kitchen
  • 24 linear feet of prep space via stainless steel rolling tables
  • Extensive Electrical Power with all outlets on dedicated circuits & the ability to have any specific power/plug combinations installed

We are a top rated by the Impulse Survey for our recruitment capabilities. With over 50K panelists in our database we are well positioned to take on the most challenging recruit.

We do it all from consumer recruiting to medical to B2B and hi-tech.

Recruiting Service Highlights:

  • In House Call Center
  • 12 Call stations
  • Permanent recruitment staff with years of experience. We do not use temps.
  • Seasoned in medical, consumer, B2B and low-incidence audiences
  • Experienced in using alternate recruitment modalities such as social media, email marketing and online platforms for lead generation.

We are one of the very few facilities in the country that has Sink & Mirror rooms. Our four test rooms are set up like a typical bathroom vanity with a two-way mirror to allow client observation and recording of panelists. Ideal for replicating an in-home ethnographic test on topics like skin care, shaving and make-up. One of the rooms has a full tub and shower set-up in addition to the vanity to allow for female shave tests, soaps & bath gels, shampoo & conditioner tests. All fully observable by your client team. Rather than schedule 10 ethnographies in panelists’ homes over a full week, our Sink & Mirror rooms allow you to complete testing in one day: an enormous time savings for your team!

With a presentation room that seats 45 comfortably and an easily accessible central location, National Field & Focus is well-positioned to recruit jury panels, not only for our home county of Middlesex, but also for the US District Court of Massachusetts. Our convenient location to the three major highways that serve the metro Boston area allows us to draw from a large swath of Eastern Massachusetts giving you the most representative panel possible. And our project management team is diligent in ensuring your demographic quotas are on spec.

Use us to manage the oversight and logistics of your next multi-city research project. Why spend your day tracking down different facilities and markets when one call to National Field & Focus does it all?

  • Experienced project managers
  • Affiliates in every market including in the secondary markets
  • One point of contact
  • Every project is handled with the highest priority

Our large and experienced field services staff can accommodate your in-store intercept needs nearly anywhere in Eastern and Central Massachusetts.